CINCINNATI BELL CONNECTOR

Coursework • UX / Advertising / Signage / Environmental

The Cincinnati Connector, a streetcar in downtown Cincinnati, is not attracting as much attention as Cincinnati’s public transit officials had hoped it would. My hypothetical solution comprises an advertising campaign, a complete re-design of the ticket machines, both digitally and physically, and the placement of signage and an enclosed area at each of The Connector’s stops.

Station Stop and Signage with Branded Ticket Machine

Station Stop and Signage with Branded Ticket Machine

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City-Wide Advertisements

City-Wide Advertisements

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Social Media Advertisements

Social Media Advertisements

City-Wide Billboard Advertisements

City-Wide Billboard Advertisements

 

Ticket Machine User Interface Map

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How Did It Change?

Their Current Brand

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