GRIPPO’S

Coursework • Packaging / Advertising

Grippo’s is a well-known “snack food” company in the Cincinnati area. Grippo’s packaging is very recognizable due to its infamous large potato chip box and metallic packaging. I decided to make the large chip box into a smaller box, while transferring the discernible metallic texture to the box. Additionally, by coincidence, when I was completing this project, the company was approaching its 100th anniversary, so I decided to include that,
as well.

ART354_Grippos_Final_Photo6.jpg
ART451_Repackage_FinalPhotos1.jpg
On-Shelf Box

On-Shelf Box

Endcap Promo

Endcap Promo

Social Media Advertising

Social Media Advertising

 

How Did It Change?

Their Current Brand

0007684715154_1200.jpg
326234-1446697852824.png
 
0007684713138_1200.png